Why Ordered Lists Matter for Google Discover
5. Structured Data & SEO
Google, and especially Google Discover, loves structured data. Using ordered lists is a simple way to provide that structure. It tells Google that you're presenting information in a logical, sequential manner, which can improve your chances of appearing in Discover and ranking higher in search results.
Think of it this way: Google's algorithms are constantly trying to understand the content on your pages. Ordered lists make that job easier. They provide clear signals about the organization and importance of different parts of your content. And when Google understands your content, it's more likely to show it to users who are searching for that information.
Another thing to consider is user experience. Well-structured content is easier to read and understand, which keeps users on your page longer. This, in turn, signals to Google that your content is valuable and relevant, further boosting your search engine optimization (SEO).
So, using ordered lists isn't just about aesthetics; it's about making your content more accessible, understandable, and SEO-friendly. It's a small change that can have a big impact.
6. Content Discoverability
Google Discover focuses on surfacing content that users are likely to be interested in, even if they haven't specifically searched for it. Ordered lists can help with this by making your content more engaging and digestible.
Imagine a user scrolling through their Discover feed and seeing a headline that piques their interest. They click on the article and are immediately greeted by a well-organized list of steps, tips, or facts. They're more likely to stick around and read the whole thing, which increases the chances of them engaging with your content further.
High-quality, well-structured content is more likely to be shared, liked, and commented on, all of which sends positive signals to Google. The more engagement your content receives, the more likely it is to appear in Discover and other prominent placements. Create content that meets their search intent and you are set.
In summary, incorporating ordered lists into your content strategy can significantly boost your visibility on Google Discover and improve your overall SEO. It's a win-win situation!